Did I Infringe a Trademark?


If you receive notice that a lawsuit has been filed against you in the U.S. for trademark infringement, it will likely be unclear to you whether you actually infringed. Below, I answer common questions relating to U.S. trademark infringement. First, it is important to understand the specific U.S. laws that define trademark infringement. The U.S. trademark statute is commonly referred to as the “Lanham Act.” 15 USC § 1114 defines what constitutes trademark infringement under U.S. law. 15 USC § 1125 defines a similar type of infringement, false designation of origin, that is almost always sued upon in the same lawsuit. Suits filed in Chicago, a common venue for U.S. trademark violation suits, typically also allege violation of the   Anticybersquatting Consumer Protection Act (15 U.S.C. § 1125(d)) and the Illinois Uniform Deceptive Trade Practices Act (815 ILCS § 510, et seq.) The latter two statutes will be discussed in detail in separate articles.

如果您收到通知,在美国有针对你的商标侵权诉讼已经被提交。你可能会不清楚你是否实际侵犯。下面,我回答有关美国商标侵权的常见问题。首先,重要的是要了解具体的美国法律,定义商标侵权。美国商标法通常被称为“兰哈姆法”。15 USC§1114定义在美国法律下什么构成商标侵权。15 USC§1125定义了一个类似的侵权类型,错误的来源名称,这几乎总是在同一诉讼起诉。在芝加哥提起诉讼,美国商标侵权诉讼的共同场所,通常还指控违反反域名抢注消费者保护法(15 U.S.C.§1125(d))和伊利诺斯统一欺骗性贸易行为法(815§ILC 510 et seq.)后两个条例将在单独的文章中详细讨论。

The information below is responsive to common questions posed by defendants in U.S. trademark violation cases. The list will be updated as new and novel questions are presented. Please also see other articles on our blog or contact us for additional information, a thorough case review and representation.


Question One: The photo and caption do not contain a word mark. For example, I am accused of selling counterfeit Levi’s jeans but the word Levi’s is not on my online stores. Did I Infringe a trademark?


Answer One: Trademark protection extends beyond trade names to symbols. For example, the distinctive “arcuate” stitching on the back of a pair of Levi’s jeans is protected by a trademark. A red tab affixed to the back right pocket of a pair of jeans is also protected by a Levi’s trademark. Word marks and marks that consist only of symbols do not have to be displayed together in order to qualify for trademark protection. In this example, if a protected trademark is displayed in a photo online, a trademark has been violated.


Question Two: The trademark I am accused of violating is not exactly displayed on my website. For example, a T-shirt posted on my online store shows one of the Angry Birds figures. However, there are differences between the figure on the T-shirt and Angry Birds figures. The Angry Birds figure on the T-shirt has no tail, the eyes are smaller and the eyebrows point in the opposite direction. Did I infringe a trademark?


Answer Two:  U.S. trademark law protects not only exact reproductions but also “colorable imitations” of protected trademarks. In this example, a trademark has been violated.


Question Three: I posted a photo on my website with an infringing mark. However, I did not sell any of the items. Did I infringe a trademark?


Answer Three: U.S. trademark law broadly protects registered marks. 15 USC § 1114 prohibits the following:

  • use in commerce any reproduction, counterfeit, copy, or colorable imitation of a registered mark in connection with the sale, offering for sale, distribution, or advertising of any goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive; or
  • reproduce, counterfeit, copy, or colorably imitate a registered mark and apply such reproduction, counterfeit, copy, or colorable imitation to labels, signs, prints, packages, wrappers, receptacles or advertisements intended to be used in commerce upon or in connection with the sale, offering for sale, distribution, or advertising of goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive.


Actual sale of infringing items is not necessary. “Offering for sale” or “advertising” a registered mark without license is a violation of U.S. trademark law.

回答三:美国商标法广泛保护注册商标。15 USC§1114禁止以下:

  • 商务使用任何再版、伪造、复制、或有可能模仿注册商标与销售联系,提供销售、配送、或广告任何商品或服务的使用有可能导致混淆,或导致错误,或欺骗;或
  • 再版、伪造、复制、或有可能模仿一个注册商标,并将这种再版、伪造、复制、或可能的模仿应用到标签,标牌,印刷,包装,包装材料,容器或广告用于商业或与销售,提供销售、配送、或广告商品或服务相关,这种使用有可能导致混淆或导致错误,或欺骗。

实际出售侵权物品是没有必要的。 “提供销售”或“广告”未经授权许可的注册商标就违反了美国商标法。

Question Four:  A protected trademark or trade name was displayed on my website. However, I did not buy or take possession of the infringing items. I got the photo from another online retailer. I was planning to drop ship any orders from the supplier. Did I infringe a trademark?


Answer Four:   This question is similar to Question Three above. Actual sale or the taking possession of the infringing items is not necessary. “Offering for sale” or “advertising” a registered mark without license is a violation of U.S. trademark law.


Question Five:  I did not mean to! I have never heard of the brand before and/or did not know their mark or trade name. Did I infringe a trademark?


Answer Five:     The unfortunate answer is that in these circumstances, yes. The Lanham Act does not force trademark owners to prove that a trademark violation was intentional. If a trademark is violated, the infringer is liable to the trademark owner. However, damages may be less where the the infringement is not willful.


Question Six:   The trademark they say I violated is not registered in China! Did I infringe a trademark?


Answer Six:      Please see our article Jurisdiction for U.S. Trademark Violations 美国商标侵权的司法管辖权.  The lawsuit you face is in the U.S. because you have entered the U.S. market by either selling or offering to sell items into the U.S. It makes no difference that the trademark is not registered in your home country.


Question Seven: The trademark they say I infringed looks nothing like what appeared on my online store. Did I infringe a trademark?


Answer Seven:  Here, the answer is maybe. Remember, the trademark does not have to be exact but only substantially similar. Whether two marks are substantially similar is a question for the judge or jury.


These are a few of the common questions that clients regularly present to us. If your question is not answered here, Contact Us to submit additional questions for review on our blog and for a thorough case review and legal representation.


Did I Infringe a Trademark?


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